For Its Own Good, American Business Must Embrace Neurodiversity


All businesses can take a hint from Apple and Google: if you want your business to thrive in the 21st century, you better tap into the wonderful talent pool of those whose brains might be a little bit different.

As journalist Brenda Sniderman points out in her October 30, 2014  article in Forbes Magazine “Neurodiversity: A New Talent Opportunity,” Diversity is crucial to driving business growth and encouraging innovative thinking.”

Ms. Sniderman goes on to say,

“Neurodiversity – the idea that diverse neurological conditions, specifically autism, are simply a natural human variation and neurological differences should be recognized and respected as a normal facet of diversity — is not yet a common idea.”

While this should be common knowledge, sadly it is not. But the time is coming.  Reflecting on the messages in the Aspertools book, especially the chapter on harnessing the hyper-interests of individuals, it dawned on me that one of the most potent agents of change would be to simply educate big business that it is in their selfish interest to harness the talents of the neurodiverse to benefit their bottom lines. Suits in corporate boardrooms can follow the money well. 

Certainly,  Silicon Valley giants such as Apple and Google have recognized this to their advantage, garnering many of the elite brains of the Asperger’s community to work with them. Bill Gates, with Aspie traits himself,  did it in reverse with Microsoft. And software giant SAP makes no bones about seeking those with Asperger’s Syndrome to work for them. Auticon in Germany recruits only those on the autism spectrum for their abilities to focus on detail for long periods. (

This all serves as a reminder that   In educating America and the world about positive directions in neurodiversity , we should emphasize the pragmatic self interests of society, as well as the need to do the right thing.

This blog was originally published here. Reprinted with permission of the author.

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Dr. Harold “Hackie” Reitman is the founder of He is an entrepreneur, philanthropist, children’s activist, retired orthopaedic surgeon, and a former professional heavyweight boxer. He who currently serves as the CEO of Fort Lauderdale, Fla.-based PCE Media, LLC, the multi-platform production company he founded in 2004. Dr. Reitman wrote, executive produced and co-directed the full-length independent film, "The Square Root of 2" (starring Darby Stanchfield of ABC's "Scandal"), and is the author of the book "Aspertools: A Practical Guide for Understanding and Embracing Asperger’s, Autism Spectrum Disorders and Neurodiversity" from HCI Publishing. He also hosts the interview show “Exploring Different Brains.”

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