Evolving Different Brains  ADHD, Technology & The Productivity Paradox

Evolving Different Brains: ADHD, Technology & the Productivity Paradox

By Harold S. Reitman, M.D.

Evolving brains?

According to Darwin’s Origin of Species,  “it is not the most intellectual of the species that survives; it is not the strongest that survives; but the species that survives is the one that is able best to adapt and adjust to the changing environment in which it finds itself.”

So what’s that got to do with this new study: Alarming study shows link between digital media use and ADHD?

The study, as it appeared in JAMA, suggests a correlation between the use of digital media by teens, and their likelihood of being diagnosed with ADHD. According to a FOX News article reporting on the study:

“The JAMA study found that frequent checking of social media, browsing, commenting on posts and other digital-media activities that hook high schoolers will increase the likelihood of “meeting ADHD criteria” two years later, according to comments posted by Jenny Radesky, MD, an assistant professor in Developmental Behavioral Pediatrics at the University of Michigan Medical School.”

The study makes me wonder how much of this about digital media creating a problem, and how much of it is about our changing society and the brain’s adapting to it. Simply put, if you’re going to survive as a teen in the digital-media-driven society of today, you’ve got to go with the flow of YOUR generation.


The adaptation mechanism is called neuroplasticity: the ability of our brains to rewire themselves to adapt to changing situations and stimuli. If I were a teen today, and my brain did not wire itself to become more in-line with someone that has ADHD, I might become a social outcast. Today’s teen has to be able to text, play a video game, listen to their mom, engage in social media, talk to a friend, and do homework all at the same time!

When I was growing up in Jersey City in the 1950’s and 1960’s, my friends and I would play fast pitch stickball wherever there was a wall and some open space. For three hours nobody would bother us. Maybe somebody would bring a transistor radio to listen to the Yankee game or some music, but there were no cellphones, no texts, no e-mails. It was just me and my friends. I could focus on trying to prevent my friend Paul from striking me out while I was pretending to be Mickey Mantle.

No brain is exempt from change

I’m writing this blog in a study room in a library on my Mac computer, with no less than three different cables, my iPhone hooked up, wires all over the place, lamenting whether I should be trying to clean out my flagged e-mails, or write this blog. Soon, I’ll get in my truck, my phone will start making noises, I’ll probably do a few phone calls, I’ll have anxiety about being way behind in my work, and while I’m driving, more e-mails will flow in.

And I am no longer a teen.

Yes, the changes are affecting all of us. All of the time.  All of our different brains are constantly rewiring themselves at the most exponential rate in history thanks to modern technology. The appearance of ADHD-like symptoms increasing is just one aspect.


Why am I so concerned about this? Well, maybe, just maybe:

Perhaps this might explain, in part, the Productivity Paradox of recent years: “The productivity paradox (also the Solow computer paradox) is the peculiar observation made in business process analysis that, as more investment is made in information technology, worker productivity may go down instead of up. This observation has been firmly supported with empirical evidence from the 1970s to the early 1990s. This is highly counter- intuitive.”  (Source)

As I see some of our best and brightest different brains locking themselves in their parents’ homes, joyfully playing video games ad infinitum, simultaneously pursuing social media and all forms of virtual communication, I imagine how their brains are rewiring themselves. As my old brain tries to finish this article, quickly checks my e-mail, my task list, and of course my iPhone, and I wonder about brains rewiring themselves, I ask myself:

Where did I leave my keys?



Author Image

Different Brains® Inc. founder Harold “Hackie” Reitman, M.D. is an author, filmmaker, retired orthopedic surgeon, former professional heavyweight boxer, the past chairman and president (and current board member) of The Boys and Girls Clubs of Broward County, and a neurodiversity advocate. However, it was his role as a father that led to the creation of the DifferentBrains.org website.

Hackie’s daughter Rebecca grew up with epilepsy, 23 vascular brains tumors, and underwent 2 brain surgeries before the age of 5. Her struggles and recovery put him on the road to, through 26 professional heavyweight boxing matches, raising money for children’s charities (to which he donated every fight purse).

Rebecca eventually went on to graduate from Georgia Tech with a degree in Discrete Mathematics, and Dr. Reitman wrote and produced a film based on her experiences there (The Square Root of 2, starring Darby Stanchfield of ABC’s Scandal). After graduation, Rebecca received a diagnosis of Asperger’s syndrome. Hackie, shocked at his own ignorance of the topic despite being an M.D., embarked on years of research that culminated with his book Aspertools: The Practical Guide for Understanding and Embracing Asperger’s, Autism Spectrum Disorders, and Neurodiversity (released by HCI books, publishers of the Chicken Soup for the Soul series).

This experience revealed to Hackie the interconnectedness of the conditions that fall under the neurodiversity umbrella, while alerting him to the in-fighting and fractured relations that often plague the organizations tasked with serving the community. Convinced that overcoming these schisms could help all of society, Hackie forged the Different Brains philosophy of inclusive advocacy: “Supporting Neurodiversity – From Autism to Alzheimer’s and All Brains In Between”.

In the company’s initial years of operation, Hackie self-financed all of the content on DifferentBrains.org, all of which offered free to view to the public. Currently he is the host of our weekly interview show Exploring Different Brains, writes blogs for the site, and tours the country speaking at conferences, conventions and private functions, all with the goal of improving the lives of neurodiverse individuals and their families, and maximizing the potential of those with different brains. Separate from Different Brains, Hackie is the founder and CEO of PCE Media, a media production company focusing on reality based content. He recently co-executive produced the documentary “Foreman”, the definitive feature documentary on legendary boxer and pitchman George Foreman.